European natural beauty standards currently have shaped the world we inhabit and have taken away from different cultures’ very own values of beauty. This can be most visible in the fashion industry, wherever girls with poteau skin are deemed even more amazing than those who have are darker-skinned. This isn’t new; throughout background, women with light skin were utilized to represent the aristocracy and wealth. Even today, some girls of denmark cultures make use of makeup for making their face look even more white, just like Mongolians and Japanese geishas.